Coach's Bios

Mark S. Gaunya, GBA

Mark S. Gaunya, GBA, is a principal and Chief Innovation Officer at Borislow Insurance (BI) as well as the Founding Principal of Captivated Health, a division of the company dedicated to building communities of health and well-being, one client at aa time.  BI is highly regarded as a leading regional employee benefits brokerage and strategic advisory firm serving employers and individual nationwide.  Captivated Health is an innovative healthcare financing solution designed to help middle market employers and their employees and families make health care better by making it about them.  Mark has nearly three decades of industry experience and is a tireless, passionate advocate for transparency, consumerism, health and well-being.  He is a pioneer in the use of Consumer-Driven Health Plans (CDHPs) to lower healthcare costs and improve overall health.  Mark is a Member of the Board of Directors for the Massachusetts Health Connector and the National Association of Health Underwriters Education Foundation.

Jennifer A. Borislow, CLU

Jennifer A. Borislow, CLU, is the Founding Principal and Chief Experience Officer of Borislow Insurance.  She is also a principal of Captivated Health.  Jennifer has 35 years of experience in the employee benefits industry.  She is passionate about building a culture of health & well-being, supporting employee engagement, and living an attitude of gratitude.  She is a frequent guest speaker at conferences and national events, and is a leading member of several prominent industry associations and advisory councils.  Jennifer was the 2012 President of the Million Dollar Round Table, the premier association of financial professionals.  She currently serves as a trustee of several nonprofit boards.


Housed here are key components and information within the book, Bend the Healthcare Trend which was the impetus behind the CDHPCoach.